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Direct marketing needs the right strategy
In today’s highly competitive world, all companies face similar marketing challenges: Differentiating themselves from others Acquiring and retaining customers...
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What is the CAN-SPAM footer and what it must look like
The term “CAN-SPAM Footer” refers to the requirements of the CAN-SPAM Act in the United States. CAN-SPAM stands for...
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Agile and adaptive software development
Agile software development is an iterative and incremental method of software development that aims to respond flexibly to changing...
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Opt-In, Opt-Out and Double-Opt-In: The Art of Consent in the Digital World
In today’s digital era, privacy and control over personal data plays a crucial role. Companies and organizations collect and...
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Customer Relationship Management: The Art of Customer Loyalty
In a world where customers have a choice and competition is constantly growing, customer relationship management (CRM) has become...
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Marketing Automation
What is marketing automation? Why should I use it and how do I set it up to be successful?...
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Advantages of Email- and online marketing for companies
Email and online marketing offer numerous benefits for businesses. First of all, email is an inexpensive and effective way...
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Digitization in companies
Digitization in companies can be a rather daunting task. The reason behind this is that companies often make use...
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What is Demand Generation
What is Demand Generation? Marketing your business can feel like an uphill battle, but it comes down to getting...
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What is Online Marketing
Today, thanks to the Internet, there are numerous ways to earn money. There are different strategies for this, such...
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