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Opt-In, Opt-Out and Double-Opt-In: The Art of Consent in the Digital World
In today’s digital era, privacy and control over personal data plays a crucial role. Companies and organizations collect and...
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Customer Relationship Management: The Art of Customer Loyalty
In a world where customers have a choice and competition is constantly growing, customer relationship management (CRM) has become...
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CRM | Customer Relation Management
What is CRM? This term is a composition of commercial strategies, specific software and processes that help not only...
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Leadgeneration
What exactly are leads? The term comes from the English language and is very often used as a marketing...