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Opt-In, Opt-Out and Double-Opt-In: The Art of Consent in the Digital World
In today’s digital era, privacy and control over personal data plays a crucial role. Companies and organizations collect and...
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Customer Relationship Management: The Art of Customer Loyalty
In a world where customers have a choice and competition is constantly growing, customer relationship management (CRM) has become...
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Marketing Automation
What is marketing automation? Why should I use it and how do I set it up to be successful?...
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Digitization in companies
Digitization in companies can be a rather daunting task. The reason behind this is that companies often make use...
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What is Demand Generation
What is Demand Generation? Marketing your business can feel like an uphill battle, but it comes down to getting...
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What is Online Marketing
Today, thanks to the Internet, there are numerous ways to earn money. There are different strategies for this, such...
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Email Marketing
With email marketing, an advertising message is sent to potential customers via an email. Many may consider this variant...
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CRM | Customer Relation Management
What is CRM? This term is a composition of commercial strategies, specific software and processes that help not only...
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Leadgeneration
What exactly are leads? The term comes from the English language and is very often used as a marketing...
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Double opt-in process | Everything you need to know
The double opt-in process comes from the field of online marketing or, more precisely, from the field of e-mail...
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